Proposal Jessica Derges
K1207361
I
propose to design and make a fashion based website, which runs through eras and
decades, in particular the decades from 1920’s to the present day. The website
will provide a guide to the most popular fashions of each era, whilst
complimented with accompanying music, of the decade it represents.
Site
purpose
The
site’s main purpose is to be informative and creative. It will be educational
in its aim to provide a walkthrough of fashion through the decades leading up to
now. It also provides a history of music alongside the fashion. It will be
creative in the way it provokes art within its content. I am going to attempt
to hand draw fashion icons which will create an artistic take on fashion
through the years.
Site
inspiration/motivation
I
was inspired to make a fashion style website whilst I was looking at other
fashion sites, namely fashion blogs and e-commerce sites such as Topshop,
Forever 21 and Boohoo.com. I decided it would be a good idea to produce a
concise documentary of the history of fashion, but in an artistic manner. I
then thought I could produce something fluid, which took the audience through a
timeline of the history, and this could also incorporate the history of music
development and changes to match the fashion. I decided on these two different
aspects because I am particularly passionate about both of them, and feel I
already have the knowledge behind both music and fashion over the years to
successfully create my website.
Target
audience/suitability
My
target audience is going to be primarily females aged between 18-25. This is
because I feel that a female would be more inclined to visit not only a fashion
based website, but also a conceptual one. I have decided to only do female
fashion through the years as this will suit a more specific target audience
than choosing both male and female models. I have chosen the age group of 18-25
as I feel these are the people who are particulary interested in vintage
fashion and fashion in general. More and more people are purchasing old,
vintage clothes from charity shops, high street stores and markets, therefore
it would be good to educate these people on the styles and fashions they are
sporting, and where they derived from, making it a suitable website concept for
its audience.
General
website content
My
website is going to be content-rich as I wish to use lots of different forms of
multimedia to create it. Firstly I will be creating different doll/mannequin
figures which represent the era of fashion I want to portray.
This
will be set in a timeline fashion, moving through the decades from the 1920’s
to the present day. Participants in the website will be able to travel through
the website using arrows and directions, learning as they go about the fashion
of that particular decade, through images that have been hand drawn.
Music
will also accompany the fashion mannequins, giving the participant a real feel
of the time that I am portraying.
Project
Timeline:
Week 1: Designing and creating
mood boards, updating my blog with research on the fashion era’s of the 1920’s
through to the present day. I will be researching each era and the poignant
fashions in each one.
Week 2: Producing a mannequin
design for each decade, which is hand-drawn. Research existing websites for
design ideas and layouts.
Week 3: Intricate layout design
of the website, how it will work and the technicalities behind making the
website. Researching Java, HTML and CSS.
Week 4: Researching and
selecting music for each decade. Researching how to add this to a website.
Week 5: Website making begins.
Multi Media Productions - Proposal Final
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